Biff Byford
Peter Rodney "Biff" Byford is an English rock singer best known as the lead singer of the heavy metal... Read More
Innocent Drinks began after Richard and his two friends graduated from Cambridge University and decided to set up a fresh fruit company. After six months of recipe improvements in their kitchens, Innocent Drinks was born and debuted at a music festival. Over a decade later, Innocent’s turnover was in the hundreds of millions of pounds, selling in thousands of stores across the country. With all three of the original owners selling their stakes in the firm in 2013, after Coca-Cola increased their shareholding, Innocent Drinks took to the international stage. Such industry fame allows Richard to share his story with thousands of others, and encourage the entrepreneurial spirit across the world.
Whilst the innocent success case study is at the heart of Richard’s story his work with JamJar has taken him in a new direction. He now works with start-ups as an investor and advisor to a host of new businesses. This makes him a great choice for organisations seeking to instil an entrepreneurial culture to unlock innovation and achieve commercial advantage.
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