In Detail

James spent 9 years in the food industry working for Safeway and St Ivel and learnt about Sales and Marketing and running businesses. With St Ivel he moved to Belgium and became a convert to Belgian gastronomy especially on the chocolate front. In Brussels, James came up with the idea for a top-notch chocolate pud brand. After a year back in London, James left to pursue his chocolate dream and Gü was born – with a mission to use superior raw materials to deliver uncompromisingly good products. Since indulging the masses in chocolate heaven, James has developed his media interests and acts as a business güru to various companies. After selling Gü he became a TV host of "Cooks to Market" and later co-founded a new company called The Coconut Collaborative.

What he offers you

James stands out as an engaging and one-of-a-kind keynote speaker, conveying the essence of entrepreneurship: the concept and the journey, rather than merely exit strategies or final sale prices. He articulates strategies for streamlining innovative ideas and rendering aspirations attainable. Furthermore, he candidly discusses the ebbs and flows of managing a business.

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