In Detail

Previously, Alex served as the global Head of Online Marketing for the Virgin Group, curating the Virgin brand’s global digital strategy. He currently serves on the Board of Trustees for the UK non-profit Drinkaware. He has also served as an adviser to the Prince of Wales’ Rainforest Trust specifically around the use of social media and engagement to propagate the Trusts’ message. Alex’s work has been featured in the best-selling book ‘The Whuffie Factor’ by Tara Hunt, and he was recently profiled in the critically acclaimed book ‘Insites’ by Keir Whitaker and Elliot Jay Stocks. He is also the creator and host of Attaché, a new kind of travel show. He’s also spoken at private events for organizations such as Cisco, Infosys, Deloitte, Procter & Gamble, O2 and the BBC.

What he offers you

Alex advises start-ups on strategy and business plans and is a popular and energetic speaker on brand and social media. As well as assessing with the power (and weaknesses) of brands online, he explores how a brand evolves, what makes anyone loyal to it and how to keep customers in an age of peer-to-peer power and media saturation.

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