BJ Cunningham

Successful Entrepreneur & Branding Expert

BJ Cunningham possesses the winning combination of business and creative credentials. He is a successful entrepreneur and acknowledged thought leader in the field of branding. In his most recent business enterprise, he now runs the luxury shoe designer Georgina Goodman.

"BJ was excellent…funny, passionate & very engaging" – Dorchester Hotel Group

Topics

The Brand as a Promise, not a Logo
Deepening the Customer Relationship
The Power of Telling the Truth
Provocative Brand Creation and Marketing
Flipping the Frame in a Conservative Market
The Power of Juxtaposition Reversing Resistance
The Solution Always Lies at the Heart of the Problem
Thought, Word, Action - Branding: a Process of Conscious Evolution

Languages

He presents in English.

How he presents

BJ is in an exciting and inspirational speaker. With wonderfully engaging examples, he shows that customers want to understand the authentic soul of the organisation and become part of your community.

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In Detail

Whilst still a teenager BJ Cunningham started his first enterprise, importing classic cars and Harley Davidsons from LA to London. When the market collapsed he used his considerable debt to launch DEATH Cigarettes – positioned as ‘the honest smoke’. It gained such a foothold that BJ found himself taking on the combined might of the industry in the European Court of Justice. Then, with a growing reputation for challenging norms, BJ set up a brand marketing agency and built a client list including Volkswagen, B&Q and Nokia. BJ also sits on the council of Business Superbrands and travels the world giving inspiring keynote presentations.

What he offers you

BJ’s message is that a brand is a promise, not a logo; it’s about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says.

He believes that whilst customers are magnetised towards ‘need’ over ‘want’ in a recession, genuine premium will be resilient. Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.