Ken Schmidt

In Detail

Ken is widely respected as one of the business community’s most outspoken and provocative thought leaders on competition, loyalty, human behaviour, workplace culture, brand management, positioning and reputation management. The long-time motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and financial relations, Ken was asked to work with the struggling company to help restore its image, improve its competitiveness, create demand for its motorcycles and attract investors. Within a few short years, as sales of its motorcycles rocketed upward, Harley-Davidson became one of the most respected, competitively dominant, profitable and frequently reported-on companies in the world.

What he offers you

Focused on his greatest passions, motorcycling, and speaking, Ken Schmidt helps business leaders to improve their competitiveness. As a customer loyalty expert, he has advised executive leaders of many of the world’s best-known brands.

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