Ken Segall

Creative Consultant, Former Apple Ad Guy

Ken Segall is a creative director with a highly successful career in technology marketing, branding, product naming and strategy. He worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. He started the i-frenzy by naming iMac and helped develop Apple’s famous Think Different campaign.

"One of the leading voices on creativity, innovation and branding"

Topics

Business Strategy
Creative Thinking
Insanely Simple: The Obsession That Drives Apple's Success
Digital and Online Business
Branding and Technology Marketing
Innovative Marketing Strategies

Languages

He presents in English.

How he presents

His powerful message makes Ken Segall a sought-after speaker at renowned conferences around the globe.

Publications

2012
Insanely Simple: The Obsession That Drives Apple's Success

Talk to us about Ken Segall

In Detail

Ken is uniquely qualified to point out the stark contrasts between the practices of Apple and other iconic technology companies. He also spent time as agency global Creative Director at Dell, IBM, Intel, BMW and Next Computer. His latest effort was the Ellen DeGeneres campaign for JCPenney that debuted at the Oscars. He consults usually about branding and naming and keeps a watchful eye on technology and marketing – offering insights based on his many years in charge of advertising for some of the most successful and iconic technology companies in the world.

What he offers you

In his presentations Ken gives interesting insights into what became one of the world’s biggest brands. He recounts a mix of Apple insights and interesting stories about working with Steve Jobs and helps companies wishing to leverage the power of simplicity.