Patty McCord
Patty McCord brings the Silicon Valley concepts of fresh ideas and innovation and applies them to rethinking the way... Read More
Prof. Oullier is the former President of EMOTIV, the global leader of personalised neuroinformatics and the former Global Head of Strategy in Health and Healthcare and Member of the Executive Committee of the World Economic Forum. Olivier currently writes a column on neurotechnologies ?This is your brain on business? in Fortune Magazine. He designs, implements and evaluates evidence-informed multi-scale behaviour and system change strategies for organisations. He has developed a proprietary methodology allowing to assess the gap between intention (what people say/think they do) and action (what they do in their daily activities and environments).
Olivier’s unique field, consulting and academic experience allows him to introduce the concepts of ‘social neuromarketing’ and ’embodied economics’ as new ways to consider insights from the real life of human beings to design realistic strategies and nudges to improve people’s life and the functioning of corporations.
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