William Higham

Consumer Futurist, Author & Founder of Next Big Thing

William Higham is one of the world’s leading business futurists and strategy experts. He helps leadership teams prepare for an uncertain future, by creating engaging new strategies and innovative new products for what he predicts their customer’s, clients and employee’s future needs will be. His expertise comes from 20 years’ consumer experience for companies such as Sony, Virgin and Universal.

"Today’s customer is tomorrow’s churn"

Topics

Future Customer Strategy
Consumer Trends and Behaviour
Customer Revolution
Future Proof your Business
The Rise of Customer-Driven Innovation
Changing Fortunes
From Smartphones to Smart Staff

Languages

He presents in English.

How he presents

His tailored trend interpretation and up to date research are actionable and innovative helping business with solutions for today – and tomorrow. He is a highly popular speaker at internal and public conferences.

Publications

2009
The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit

Talk to us about William Higham

In Detail

After consulting for media and fashion brands, his passion for cultural and consumer trends led him to launch consumer trends consultancy Next Big Thing. William Higham regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs management strategy workshops, trend auditing and co-ordinates quantitative field and online research. He is also a popular media source for information on consumer trends and writes for Huffington Post and Director. He has worked with a range of clients: brands from AOL and BBC to Sainsbury’s and Telefonica; and agencies from Omnicom to Ogilvy.

What he offers you

William is an expert in business strategy, innovation, consumer behaviour and social and cultural trends. William provides early warning of future market trends. He uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets.